Незаменљиви токени (NFTs) are increasingly leveraged by individuals, brands, organizations, and institutions looking for new ways to interact with their audiences while benefitting from the value offered by such products.
One of the most recent celebrities to join the NFT and metaverse space is Kevin Durant, the professional basketball player for the Brooklyn Nets of the National Basketball Association (NBA).
Together with his Venture Capital firm Thirty Five Ventures LLC, Durant has filed as many as 26 trademark applications with the United States Patent and Trademark Office (USPTO) on May 19.
Овлашћени адвокат за жигове Мајкл Кондоудис објавио је вест преко свог Twitter profile on Tuesday, March 24:
If the applications are accepted, they will allow the sports star’s fans to purchase his downloadable and unique NFTs, NFT-backed media, and crypto-collectibles, as well as trade them on NFT and крипто тржишта.
Durant’s filings are part of a growing trend of popular personalities and brands showing interest in метаверзум и НФТ.
Other newcomers to the space include football legend Дејвид Бекам, извођач снимања Биллие Еилисх, American lingerie brand Вицториа Сецрет, food industry giants Мекдоналдс (НИСЕ: МЦД), Taco Bell, KFC, and Pizza Hut, beverage company Чудовишна енергија, Њујоршкој берзи (NYSE), global payment facilitator мастерцард (НИСЕ: MA), и многи други.
It is worth mentioning that NFTs may be a new thing, but the interest in them is soaring. According to research by Финболд, the US NFT trademark applications in 2021 increased више од 400 пута, with the highest number recorded in December. The trend continued in 2022 since the beginning of which the total volume traded in NFTs exceeded $54 billion by April 18.
Interestingly, in late May, Marie Tatibouet, the chief marketing officer at Gate.io, expressed her ‘100%’ belief that NFTs would surpass the market capitalization Битцоин (BTC) at some point in the future. Whether her predictions will come true, remains to be seen.
Source: https://finbold.com/basketball-star-kevin-durant-files-for-26-nft-and-metaverse-applications/