Buenos Aires, Argentina, 22nd December, 2022, Chainwire
-The strategic partnership will allow AFA to engage fans with a better understanding of how the metaverse works, how to contribute and benefit, while also expanding fan engagement and connecting fans to the teams and players they admire
-The partnership represents the first Argentinian football presence in the metaverse and the first time for Upland to offer exclusive in-game video footage ownership to fans
The Argentine Football Association (AFA), FIFA World Cup Qatar 2022™ World Champions, and Упландме, Инц. the leading metaverse platform in mapping the real world that already has more than 3 million registered accounts, today announced the signing of an official license agreement to bring the First Division Argentina (Professional Football League or short “LPF”) to the Upland metaverse.
Ово стратешко партнерство ће омогућити АФА-и и ЛПФ-у да ангажују аргентинске навијаче са метаверзом, доприносећи дигиталној заједници док ће имати користи од обимног учешћа глобалне аргентинске фудбалске заједнице, повезујући кориснике са њиховим тимовима и омиљеним играчима.
Not only does Upland connect fans, collectors and players from around the world in a single virtual network, but the open metaverse platform also has various gamified opportunities for users to interact with a complete set of iconic Argentine football digital collectibles including teams, Clubs, Players, Tickets, Gameplay Footage, Historical Moments, Platform Exclusive Moments, and the Official Upland Market.
This agreement is a further expression of the internationalization of the Argentine Football Association and the reach of the Argentine Professional Football League brand, attracting new fan audiences: global gamers, web3 enthusiasts and collectors of digital assets in virtual markets.
Овај договор представља прво присуство аргентинског фудбала у метаверзуму и први пут да је Упланд понудио ексклузивно власништво над видео снимком у игри својим фановима. Током наредне четири године створиће се нови извор прихода за Аргентинску професионалну фудбалску лигу, кроз куповину вишеструких средстава лиценци за виртуелну робу од стране корисника.
Through this strategic partnership, Argentine soccer fans will gain a unique experience within the metaverse benefiting from a community environment focused on first division football.
Unique to Upland, fans can start virtual businesses to resell LPF virtual goods and other digital collectibles in player-owned and operated shops located on their virtual properties – including the 22 cities that are already open in Upland. Upland’s agreement with the Argentine Football Association also expands its involvement with global and European football following the recently launched partnership with FIFA, where fans are able to get access to the highlights of the FIFA World CupTM including the goals of the final as digital collectibles.
Claudio Fabian Tapia, President of AFA, said: “We are very happy to present this new commercial strategic agreement with Upland. The Argentine Professional League has long awaited opportunities to take advantage of emerging technologies to enhance our League’s fan experience. This agreement allows us to partner with the best creators of technology and new digital products and thus generate a new source of income for all participating clubs. We welcome Upland as a new commercial partner of our Argentine Football Association and the Argentine Professional Football League.”
Dirk Lueth, Co-founder and Co-CEO of Upland, said: “We are thrilled with the completely loaded licensing agreement and partnership with the AFA to continue to expand Upland’s footprint and community around the world. With AFA, we are able to offer more opportunities than ever before to Argentinian fans new and old, empowering them with the true meaning of web3, which is community-focused and entrepreneurial, allowing fans to contribute ideas and creations to showcase their team pride in engaging new ways.”
Leandro Petersen, Chief Commercial Marketing Officer of AFA, said: “Upland is at the forefront of a new category of virtual NFT memorabilia. The platform uniquely combines digital collectibles uniting all global NFT markets into their own Metaverse. In this way, our Professional League will be able to get closer to football fans from all over the world and to the players who hope to be closer to the stars of our Argentine football teams every day. We are excited about the potential of this association and it is very important for us to continue generating new sources of income for AFA and the LPF. We continue with the expansion process started and develop digital products that increase the presence of Argentine Soccer in the world. With this agreement with Upland, we are achieving a great goal for the Argentine Professional Football League.
О УПЛАНДМЕ, ИНЦ.
Узвишење (https://upland.me/) је отворена веб3 платформа за метаверзум мапиран у стварни свет. Мисија компаније је да изгради једну од водећих и најдинамичнијих заједница произвођача кроз снажну предузетничку економију која омогућава играчима, креаторима, програмерима и брендовима да производе робу и искуства, монетизују средства и пружају корисност и забаву другим играчима. Са седиштем у Силиконској долини са центрима у Лас Вегасу, Украјини и Бразилу, Упланд је проглашен међу „Следећим великим стварима у техници“ компаније Фаст 2021. и једним од „22 стартупа у Сан Франциску које треба гледати 2022.“ од стране Буилт Ин СФ-а. Упланд је посвећен томе да постане угљен-негативан и поносан је партнер компаније Царбонфутуре. За више информација о нашој посвећености одрживости посетите https://www.upland.me/sustainability. Упланд је доступан на иОС-у, Андроид-у и Вебу и може се играти са било ког места у свету.
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Source: https://thecryptobasic.com/2022/12/22/the-argentine-football-association-afa-partners-with-upland-to-expand-the-realm-of-fandom-of-the-first-division-of-argentina-to-the-metaverse/?utm_source=rss&utm_medium=rss&utm_campaign=the-argentine-football-association-afa-partners-with-upland-to-expand-the-realm-of-fandom-of-the-first-division-of-argentina-to-the-metaverse